To all those Establishment spirits that have looked down their noses at tequila.
To all those Establishment spirits with their stories of distillation, maturation, grains, grapes and potatoes.
To all those Establishment spirits with their stories of angelic vibrancy on the palate, visceral aromas of peat-charred vanilla pods and the lingering diaphanous, challenge of lemon squash.
Listen to the story of InCorrupto tequila...
Why did we do it?
Founding our own Brand:
We were sick of people telling us how awful tequila is. Most people knew nothing about what’s inside a true tequila. Or better to say we were tired of listening to people who believe that the one with a red plastic Hat is a real tequila.
So it was time for a change!
All we need is to reveal the biggest of all misconceptions, the mother of erroneous beliefs in the world of spirits! We could prove to people, they never tried real tequila. We knew that we just needed to find this perfect smooth pure 100% blue Weber Agave Tequila in Mexico. A tequila that is not made for tourists or export but that is drunk by the real people - the Mexicans.
The search for liquid gold along the Tequila Route
We embarked our plane and got right into the heart of the tequila region around Guadalajara. During our adventurous road trip we visited endless Haciendas from the highlands to the lowlands of tequila city. With only one mission in mind - to find the smoothest, softest and yet most characteristic tequila which feels gentle when you drink it, rather than razor blades in your throat. At the very end, there was the international tequila fair in Durango. After a road trip of several days from one Hacienda to the other, we really felt like becoming experts in that field. So when we tasted nearly 70 tequilas a day, we never thought it would've been possible to differentiate the flavours, the produce, which kind of high- or lowland Agaves were used - but it turned out that after such a trip - it was.
A true family Business & the tequilas
Anyway... we fell in love with a tiny three generation Heritage distillery just outside the old town of tequila. A distillery where they only produce 100% blue Agave tequilas and that is run by the third generation of master distillers. Due to its unique quality, you can enjoy the tequila on it’s own or on the rocks. They are exceptionally soft and have an intense aroma. Most of our Tequilas owe their complexity to their maturation in red wine barrels (instead of ex-Bourbon barrels which are common in Tequila production). The little distillery has so far concentrated on supplying the domestic market in Mexico only.
How InCorrupto came to life
We needed to find the right Brand that is able to tell the story of the relentless rebels who want to shake up the big establishment of poor shitty drinks with red plastic hats...Read more